“We have to find a way of making the important measurable instead of making the measurable important” Robert McNamara
Adam ‘Ziggy Stardust’ Cassar made waves when arriving at Periscopix Towers and becoming our second, yes second Maltese employee. A psychology grad with a background in statistics, Adam furthered his career prospects by applying his skills to the field of web analysis at a leading reviews website. He now brings a wealth of experience of web analytics and online measurement to the team, something Ben is quite pleased about.
Although 1/3 Canadian, 1/3 Australian and 1/3 Maltese Adam’s accent is unquestionably American. Think Rich Hall in a good mood. We haven’t yet worked out why, so if you get to speak to him be sure to ask.
Adam dreams of...